Celebrating everyday with Durex

Talking openly about sex in the Middle East is taboo. So we gave everyone a reason to celebrate everyday. Without mentioning it even once.

It was truly an agency effort. The real time response and the huge amount of posts required every Art Director, Designer and Copywriter to come up with the executions. Daily brainstorming sessions and late night re-works allowed us to create a remarkable campaign, that covered Instagram, Facebook and Twitter, achieved 175% average increase in e-commerce sales and 277% Return on Investment.

Key Moments

Oscars

Pop Culture

Toy Story 4 Release

Real time / Trending Topics

Power Outage

Wimbledon

Social Media Day

Agency: Havas Middle East
Client: Durex Arabia
Executive Creative Director: Mark Fiddes
Strategy Director: Fabio Silveira
Creative Director: Andrew Pearson, Joao Medeiros
Art Directors: Michele De Iuliis, Nadia Karim, Romanas Orlovas, Mohamed Rifky
Designers: Rabah Katteri, Sumar Kumbar, Fuad Tharakandiyil, Yasmine Elashry
Copywriter: Deanne Hofhuis